About
Smarter Travel Choices are techniques for influencing people's travel behaviour towards more sustainable options such as encouraging school, workplace and individualised Travel Planning. They also seek to improve public transport and marketing services such as travel awareness campaigns, setting up websites for car share schemes, supporting car clubs and encouraging teleworking.
In essence, Smarter Choices is a progression from the original concept of Travel Planning, focusing on the complete package surrounding the successful implementation of sustainable transport based measures. Rather than jumping straight to the implementation of measures, Smarter Choices takes a more holistic approach, considering a range of aspects including infrastructure, awareness, delivery and funding when designing sustainable transport strategy and efforts to increase non car travel modes.
Smarter Travel Choices Norfolk intends to adapt such techniques to bring benefit to individuals and organisations across the County, providing a wide range of solutions to make travelling in a sustainable way more convenient, and cost efficient than using the car.
A number of benefits will be made available to the people of Norfolk as the programme evolves. To ensure you do not miss out, keep checking the website for further information.
